Soundstr

Tag: Brand

11 Mar 2017
General Licensing: Where Are My Royalties?
Brands, Businesses/Venues, Industry Professionals, Performing Rights, Songwriters Brian Penick 0 comment

GENERAL LICENSING: WHERE ARE MY ROYALTIES? [INFOGRAPHIC]

[vc_row][vc_column][vc_column_text]General Licensing: Where Are My Royalties?

General Licensing isn’t a sexy topic in the music industry. What is it and why does it generate almost four times more revenue for songwriters than all digital services combined! Why is nobody talking about it and what is being done to modernize this area of the business? For more information, please check out the SXSW 2017 Panel, “General Licensing: Where Are My Royalties?“[/vc_column_text][vc_separator][vc_custom_heading text=”SHARING:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1489189071877{padding-top: 10px !important;}”]We encourage you to share this infographic image or download a printable PDF (with links), along with the hashtag #MusicTransparency on Facebook, Twitter and beyond. We kindly ask that you use it in its entirety and do not edit in any way. Thank you for respecting our work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”76001″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][thememove_button open_new_tab=”1″ text=”Download Image” url=”http://44.193.39.137/wp-content/uploads/2017/03/Soundstr_Where-Are-My-Royalties_Infographic.png” icon=”vc_icon_element-icon fa fa-file-image-o”][thememove_button open_new_tab=”1″ text=”Download the PDF” url=”http://44.193.39.137/wp-content/uploads/2017/03/Soundstr_Where-Are-My-Royalties_Infographic.pdf” icon=”vc_icon_element-icon fa fa-file-pdf-o”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”CREATORS:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1489189258538{padding-top: 10px !important;}”]Soundstr uses recognition technology to identify real-world music usage and offers new advertising opportunities for businesses and songwriters. This transparency offers businesses a way to negotiate PRO license fees based on actual music usage, and songwriters a way to earn royalties when their music is used in the real world. Soundstr is a venture-backed startup, founded by songwriters and leverages best-in-class recognition technology by Gracenote (Nielsen). Click here to learn more about Soundstr.[/vc_column_text][vc_text_separator title=”SOURCES” i_icon_fontawesome=”fa fa-link” i_size=”sm” add_icon=”true”][vc_column_text]

  1. “BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
  2. “Global Collections Report (2016).” CISAC. N.p., 23 Nov. 2016. Web: http://www.cisac.org/Cisac-University/Library/Royalty-Reports/Global-Collections-Report-2016
  3. “Our ASCAP 2015 Annual Report” ASCAP. Web: https://www.ascap.com/-/media/files/pdf/about/annual-reports/2015-annual-report.pdf?la=en
  4. “BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
  5. “Nielsen BDS ‐ Stations Monitored” Nielsen. Febuary 2, 2017: https://www.nielsen.com/content/dam/corporate/us/en/docs/solutions/measurement/radio/BDS_StationsMonitored.pdf
  6. Waits, Jennifer. “Number of Radio Stations in the U.S. Grows this Quarter According to FCC.” Radio Survivor. N.p., 14 Oct. 2015. Web: http://www.radiosurvivor.com/2015/10/14/number-of-radio-stations-in-the-u-s-grows-this-quarter-according-to-fcc/
  7. Penick, Brian. “General Licensing Infographic.” Soundstr. N.p., 31 Aug. 2016: https://44.193.39.137/general-licensing-infographic/
  8. “ASCAP OnStage, ASCAP Plus Awards, Performance Notification and our Top 300 Tours Survey.” ASCAP. N.p., n.d. Web: https://www.ascap.com/help/royalties-and-payment/payment/monetaryawards
  9. “Live Concert Royalties” BMI. Web: https://www.bmi.com/creators/royalty/live_concert_royalties
  10. “2016 Year End Top 200 North American Tours” Pollstar. Web: http://www.pollstarpro.com/files/Charts2016/2016YearEndTop200NorthAmericanTours.pdf
  11. “BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
  12. “BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
  13. “General Licensing: Where Are My Royalties?” SXSW 2017 Schedule. N.p., 16 Mar. 2017. Web:
    http://schedule.sxsw.com/2017/events/PP63027

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Credits:

• Artwork: Corey Donovan

• Copy: Brian Penick (@BrianPenick) & Eron Bucciarelli-Tieger (@EronBucciarelli)

Check out our SXSW 2017 Panel, General Licensing : Where Are My Royalties? (CLICK IMAGE)

General Licensing: Where Are My Royalties?

General Licensing: Where Are My Royalties?[/vc_column_text][/vc_column][/vc_row]

31 Aug 2016
Soundstr General Licensing Infographic
Brands, Businesses/Venues, Industry Professionals, Performing Rights, Songwriters Brian Penick 0 comment

GENERAL LICENSING INFOGRAPHIC

[vc_row][vc_column][vc_column_text]Editor’s Note: This infographic is intended to visualize the world of General Licensing and how proposed changes could affect songwriters and music licensees. For more information, please check out the proposed SXSW 2017 Panel, “General Licensing: Where Are My Royalties?”  (Votes are also encouraged; voting ends 9/2/16.)[/vc_column_text][vc_separator][vc_custom_heading text=”SHARING:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1473699143412{padding-top: 10px !important;}”]We encourage you to share this infographic image or download a printable PDF (with links), along with the hashtag #MusicTransparency on Facebook, Twitter and beyond. We kindly ask that you use it in its entirety and do not edit in any way. Thank you for respecting our work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”75918″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][thememove_button open_new_tab=”1″ text=”Download Image” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr-General-Licensing-Infographic.png” icon=”vc_icon_element-icon fa fa-file-image-o”][thememove_button open_new_tab=”1″ text=”Download the PDF” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr-General-Licensing-Infographic.pdf” icon=”vc_icon_element-icon fa fa-file-pdf-o”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”CREATORS:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1469753639445{padding-top: 10px !important;}”]Soundstr uses recognition technology to identify real world music usage and offers new advertising opportunities for businesses and songwriters. This transparency offers businesses a way to negotiate PRO license fees based on actual music usage, and songwriters a way to earn royalties when their music is used in the real world. Soundstr is a venture-backed startup, founded by songwriters and leverages best-in-class recognition technology by Gracenote (Tribune). Click here to learn more about Soundstr.[/vc_column_text][vc_text_separator title=”SOURCES” i_icon_fontawesome=”fa fa-link” i_size=”sm” add_icon=”true”][vc_column_text]

  • #9: Some of these songwriters had songs on the radio during this time period and within the market. Those songs were not ones identified in the study’s test sites and therefore these songwriters would not receive compensation for the use of those specific songs.

[/vc_column_text][vc_text_separator title=”RELATED POST” i_icon_fontawesome=”fa fa-file-text-o” i_size=”sm” add_icon=”true”][vc_column_text]

 

Credits:

• Artwork: Corey Donovan & Joey Brennan

• Copy: Eron Bucciarelli-Tieger (@EronBucciarelli)  & Brian Penick (@BrianPenick)

Vote for the SXSW 2017 General Licensing Panel (CLICK IMAGE)

Soundstr General Licensing Infographic

Consent Decree Impact Infographic[/vc_column_text][/vc_column][/vc_row]

02 Aug 2016
Consent Decree Impact Infographic
Brands, Businesses/Venues, Industry Professionals, Performing Rights, Songwriters Brian Penick 3 Comments

CONSENT DECREE IMPACT INFOGRAPHIC

[vc_row][vc_column][vc_column_text]Editor’s Note: This infographic is intended to visualize the recent decisions made by the Department of Justice for the Consent Decrees. For more information on these decisions and how they could impact songwriters, please check out our post, “5 Things Songwriters Need to Know About the Consent Decree.” This post originally appears on the Soundstr Blog. 

[/vc_column_text][vc_separator][vc_custom_heading text=”SHARING:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1470153276596{padding-top: 10px !important;}”]We encourage you to share this infographic image or download a printable PDF (with links), along with the hashtag #MusicTransparency on Facebook, Twitter and beyond. We kindly ask that you use it in its entirety and do not edit in any way. Thank you for respecting our work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”75905″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][thememove_button open_new_tab=”1″ text=”Download Image” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr_Consent_Decree_Infographic.png” icon=”vc_icon_element-icon fa fa-file-image-o”][thememove_button open_new_tab=”1″ text=”Download the PDF” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr_Consent_Decree_Infographic.pdf” icon=”vc_icon_element-icon fa fa-file-pdf-o”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”CREATORS:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1469753639445{padding-top: 10px !important;}”]Soundstr uses recognition technology to identify real world music usage and offers new advertising opportunities for businesses and songwriters. This transparency offers businesses a way to negotiate PRO license fees based on actual music usage, and songwriters a way to earn royalties when their music is used in the real world. Soundstr is a venture-backed startup, founded by songwriters and leverages best-in-class recognition technology by Gracenote (Tribune). Click here to learn more about Soundstr.[/vc_column_text][vc_text_separator title=”SOURCES” i_icon_fontawesome=”fa fa-link” i_size=”sm” add_icon=”true”][vc_column_text]

[/vc_column_text][vc_text_separator title=”RELATED POST” i_icon_fontawesome=”fa fa-file-text-o” i_size=”sm” add_icon=”true”][vc_column_text]

 

Credits:

• Artwork: Corey Donovan

• Copy: Eron Bucciarelli-Tieger (@EronBucciarelli)  & Brian Penick (@BrianPenick)

• Layout Assistant: Claire Muenchen

Consent Decree Impact Infographic[/vc_column_text][/vc_column][/vc_row]

15 Jun 2016
Brands, Businesses/Venues Brian Penick 0 comment

5 REASONS WHY YOUR BRAND NEEDS MUSIC FOR MARKETING

[vc_row][vc_column][vc_column_text]Why doesn’t your business use music in your marketing?

There are a lot of myths surrounding this concept. Do you think it costs too much? Are you not sure if your customers would appreciate it? Or are you just not familiar enough with how you could use music within your marketing?

The simple truth is that music is easier to use commercially than you might think.

Music has become such a big part of our lives, with the average person listening to music 4 hours each day. Music also evokes emotional responses in listeners, which is absolutely utilized in advertising. HP used a Meghan Trainor song around a tablet advertisement, and the campaign generated a 26% increase in just 12-weeks. Now how about that bass?

If you’re not already convinced, see below for 5 reasons why your business should use music in your marketing efforts.

 

1. Visibility – New Fans

One of the main reasons to use music in your marketing is visibility. Solo artists and bands have fans of their own, and those fans are consumers.  From small social campaigns to lifelong endorsements, marketing with music will increase your visibility.

 

2. Engagement/Loyalty

Music fans are loyal. From downloading music to attending live events and purchasing merchandise, fans are always consuming. They also exhibit high levels of engagement, especially on social media. Have you ever compared your social media traction to that of an artist with a similar-sized following? The difference is staggering, showcasing a reason in itself to use music in marketing.

 

3. Cost Effective

Yes, advertising with music will cost you something, as nothing in life is free. But what you might not consider is how scalable this cost can be, along with your options. If you want to align with an artist that’s sold millions of albums, it might cost you millions. But, local and regional artists – many of whom will become larger, successful artists – are a great alternative. Local artists on the rise have high levels of engagement and loyalty because their audience is a mix of fans and friends. Plus, the cost of aligning your brand with a local artist is much more affordable than you think. In Cincinnati, MusicLi helps businesses use local music for marketing, with song licensing starting at just a few hundred dollars.

 

4. Unique Use

Music in marketing can be a unique way to drive attention to your business or a specific good/service. Pairing your business with an appropriate artist can help drive interest in what you offer. Does your business sell sustainable goods or merchandise like a local Whole Foods? Many artists, from folk to indie and hip-hop, are teaching their audience about sustainability. Now imagine you are trying to market a new locally-sourced energy bar or water bottle. Why not pair with a local eco-conscious artist to offer to drive sales? This could be a free download of their new single with each sale, or a marketing video with using their song. This is just a simple example, but it could be effective in driving visibility and sales.

 

5. Leads to New Opportunities

The music industry is big, and growing by the day. Social media has removed almost all barriers to entry, allowing anyone to become a successful artist. This process, which used to take years of development, can happen almost overnight. This can work in a businesses favor as well. Imagine having an energy drink that uses a local hard rock artist’s music in your marketing video. Say the band shoots their own music video, and they choose to drink your product in the video. Then the video goes viral. You may decide to further your relationship with the band and sponsor which states they drink your product on stage at shows. Now their song has become a hit on the radio, and they go on a world tour. Your visibility from sponsoring the band could help grow your business into a worldwide empire. It might sound unrealistic, but it might be more probable than you think.

 

There are plenty of reasons why your business should consider using music in your marketing. Increased visibility from a highly engaged audience of consumers is the mecca of advertising. Using local and regional artists is a great alternative to expensive national artist campaigns. Working with emerging artists can also lead to new and exciting opportunities to grow with musicians. So the only question is – what are you waiting for?

Click below for a FREE consultation to learn how to incorporate music into your marketing.

5 Reasons Why Your Brand Needs Music for Marketing[/vc_column_text][/vc_column][/vc_row]

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