Business - Soundstr

11 Mar 2017

Brands, Businesses/Venues, Industry Professionals, Performing Rights, Songwriters Brian Penick 0 comment

GENERAL LICENSING: WHERE ARE MY ROYALTIES? [INFOGRAPHIC]

[vc_row][vc_column][vc_column_text]General Licensing: Where Are My Royalties?

General Licensing isn’t a sexy topic in the music industry. What is it and why does it generate almost four times more revenue for songwriters than all digital services combined! Why is nobody talking about it and what is being done to modernize this area of the business? For more information, please check out the SXSW 2017 Panel, “General Licensing: Where Are My Royalties?“[/vc_column_text][vc_separator][vc_custom_heading text=”SHARING:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1489189071877{padding-top: 10px !important;}”]We encourage you to share this infographic image or download a printable PDF (with links), along with the hashtag #MusicTransparency on Facebook, Twitter and beyond. We kindly ask that you use it in its entirety and do not edit in any way. Thank you for respecting our work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”76001″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][thememove_button open_new_tab=”1″ text=”Download Image” url=”http://44.193.39.137/wp-content/uploads/2017/03/Soundstr_Where-Are-My-Royalties_Infographic.png” icon=”vc_icon_element-icon fa fa-file-image-o”][thememove_button open_new_tab=”1″ text=”Download the PDF” url=”http://44.193.39.137/wp-content/uploads/2017/03/Soundstr_Where-Are-My-Royalties_Infographic.pdf” icon=”vc_icon_element-icon fa fa-file-pdf-o”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”CREATORS:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1489189258538{padding-top: 10px !important;}”]Soundstr uses recognition technology to identify real-world music usage and offers new advertising opportunities for businesses and songwriters. This transparency offers businesses a way to negotiate PRO license fees based on actual music usage, and songwriters a way to earn royalties when their music is used in the real world. Soundstr is a venture-backed startup, founded by songwriters and leverages best-in-class recognition technology by Gracenote (Nielsen). Click here to learn more about Soundstr.[/vc_column_text][vc_text_separator title=”SOURCES” i_icon_fontawesome=”fa fa-link” i_size=”sm” add_icon=”true”][vc_column_text]

“BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
“Global Collections Report (2016).” CISAC. N.p., 23 Nov. 2016. Web: http://www.cisac.org/Cisac-University/Library/Royalty-Reports/Global-Collections-Report-2016
“Our ASCAP 2015 Annual Report” ASCAP. Web: https://www.ascap.com/-/media/files/pdf/about/annual-reports/2015-annual-report.pdf?la=en
“BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
“Nielsen BDS ‐ Stations Monitored” Nielsen. Febuary 2, 2017: https://www.nielsen.com/content/dam/corporate/us/en/docs/solutions/measurement/radio/BDS_StationsMonitored.pdf
Waits, Jennifer. “Number of Radio Stations in the U.S. Grows this Quarter According to FCC.” Radio Survivor. N.p., 14 Oct. 2015. Web: http://www.radiosurvivor.com/2015/10/14/number-of-radio-stations-in-the-u-s-grows-this-quarter-according-to-fcc/
Penick, Brian. “General Licensing Infographic.” Soundstr. N.p., 31 Aug. 2016: https://44.193.39.137/general-licensing-infographic/
“ASCAP OnStage, ASCAP Plus Awards, Performance Notification and our Top 300 Tours Survey.” ASCAP. N.p., n.d. Web: https://www.ascap.com/help/royalties-and-payment/payment/monetaryawards
“Live Concert Royalties” BMI. Web: https://www.bmi.com/creators/royalty/live_concert_royalties
“2016 Year End Top 200 North American Tours” Pollstar. Web: http://www.pollstarpro.com/files/Charts2016/2016YearEndTop200NorthAmericanTours.pdf
“BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
“BMI Annual Review 2016” BMI. Web: https://www.bmi.com/pdfs/publications/2016/BMI_Annual_Review_2016.pdf
“General Licensing: Where Are My Royalties?” SXSW 2017 Schedule. N.p., 16 Mar. 2017. Web:
http://schedule.sxsw.com/2017/events/PP63027

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Credits:

• Artwork: Corey Donovan

• Copy: Brian Penick (@BrianPenick) & Eron Bucciarelli-Tieger (@EronBucciarelli)

Check out our SXSW 2017 Panel, General Licensing : Where Are My Royalties? (CLICK IMAGE)

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15 Nov 2016

Businesses/Venues, Performing Rights, Songwriters Brian Penick 0 comment

5 Things to Know Before Renewing Your Music Licenses

With the New Year just around the corner, it’s likely time to renew your music licensing agreements. But this industry is under some major changes that could impact all businesses.

In June of 2016, the Department of Justice proposed changes to the Consent Decrees. These agreements govern how ASCAP and BMI, the two biggest US rights organizations, operate. (SESAC and GMR are not bound by these agreements. All four companies are known as Performing Rights Organizations, or “PROs”.) These changes would be the biggest update to the music licensing industry in 75 years. (Note: these changes and this post only relate to US-based PROs.)

Music licensing is a dense topic. Some businesses attempt to avoid paying license fees. But the threat of expensive fines is all too real. New technology is helping businesses negotiate fairer fees and more songwriters get paid. It’s time to take a second look at this industry.

1. Current Fee Structures (Bad for Businesses)

Before we jump into proposed changes, it’s important to know what you are already paying for. PROs collect money from music users so they can broadcast music and host performers. Real-world businesses, from concert venues to retail shops, are a part of the “general licensing” category. General licenses are “blanket licenses” which allow real-world music users to play any music within a PRO’s catalog (20 million+ songs). These licenses are determined based on capacity and how the music is being consumed (background music, interactive – band/DJ). Each PRO licenses different songs (although there is some overlap). Each PRO also has a different size catalog. The one thing license fees do not take into account is how much music your business plays from each catalog. It doesn’t make much sense to pay the same amount of money for each license when your business may not use as much music from one or more PRO.

With music tracking technology, a real-world business can now obtain transparency on their music use and negotiate fees based on actual music usage in their business. This is similar to how many households are cutting the cord with cable companies and only paying for the services and movies they want to watch. These blanket licenses are outdated and inefficient.

2. Current Royalty Structures (Bad for Songwriters)

What’s even worse about blanket licenses is who collects royalties from your fees. In the absence of data from real-world music use, the PROs use radio as the main proxy to distribute royalties. This means that if a songwriter performs or is broadcast in your business and is not on the radio, they likely do not earn money. Even worse, your fees are likely going to the big names on commercial radio. We at Soundstr did a case study to challenge this proxy. We sampled 3,000 songs in 12 businesses over 2 weeks. The result was that only 19% of songs played in businesses were also on commercial radio. That means roughly 81% of songwriters would not receive royalties from the use of their music. This is not fair.

3. Major Changes (More Mouths to Feed)

So now that you have some back story, let’s move onto changes. The biggest proposed change (actually interpretation of the Consent Decree) is the topic of “No Partial Withdraw.” Currently, music publishers use the PROs to issue public performance rights on behalf of their songwriters to all licensing categories (Radio, TV, Digital & General Licensing). Late last year, all three major publishers (Universal Music Group, Sony/ATV and Warner/Chappell), as well as some independent publishers, signed direct public performance licensing deals with Spotify, Pandora and other digital services. By cutting out the middlemen (PROs), these publishers make more money for their songwriters off direct deals. But, the Department of Justice is pushing to prevent cherry picking these direct deals. “No Partial Withdraw” means that the publishers either have to use the PROs for all four categories or none at all. If the publishers decide to go the “All-in” route, you will still only pay the four PROs (ASCAP, BMI, SESAC and GMR). If they choose the “All-out” option, your music licensing fees will change drastically. If one of the major publishers withdraw from the PROs, you will have another music license to obtain (ASCAP, BMI, SESAC and GMR + Sony, for example). If the tens of thousands of publishers withdraw, you will have many new licenses to pay (ASCAP, BMI, SESAC and GMR + Sony, Universal, Warner Chappell, Downtown, Kobalt, & thousands more). The new system could be complex and transparency around music usage would be essential.

4. Technology = Fairer Business Fees & More Songwriter Royalties

Licensing accounts for a large percentage of the entire annual music industry revenue. In fact, in 2014 the performing rights sector was ~31.5% of the size of the entire recorded music industry. (Note: performing rights are not calculated as a part of the recorded music industry.) Technology is looking to disrupt this sector, offering solutions for both businesses and songwriters. We at Soundstr also have some unique solutions rolling out this year. Using our services, businesses can now identify both recorded and live music usage. Having this data would allow a business to negotiate fairer license fees based on pro-rated music usage within their establishment. Either would eliminate overpaying for music or paying for music that was not used. Our mission at Soundstr is to help songwriters earn royalties they deserve for commercial use of their music. By identifying the music used in a business, the PROs can ditch the radio proxy altogether. The 81% of songwriters who were not played on commercial radio would receive compensation for their work. Fairer fees and more royalties sounds like a win-win!

5. The Future of Music Licensing (Better for Everyone!)

The basis of the performing rights industry is simple: when you do a job, you should receive compensation. This is the reason the performing rights industry exists in the first place. In 1847, French composer Ernest Bourget heard one of his works performed in a Parisian cafe, but was not compensated for his work. The lawsuit that followed led to the formation of SACEM, the world’s first PRO. The current system, unfortunately, is not that simple. But the future offers a bright outlook. With transparency around music usage data, new industry standards can be set. Any songwriter can receive compensation for commercial use of their music. Businesses will pay transparent fees based on their actual music use. Currently unlicensed businesses will now be able to afford licenses, pumping more money into the system. The current PRO model will need to be flexible, but the outcome will be a much more sustainable industry.

There are a lot of things business owners need to know when it comes to music licensing. This industry is in the midst of some big changes. Staying informed and knowing your options can make a big difference in your fee structure. Why pay for music you aren’t using? And don’t you want to know that your fees are making their way back to the correct songwriters? It’s easy to see the value that music provides to your business. But what about the value that business owners like you provide to the music industry? Technology may finally level the playing field.

Click below to learn more about how your business can use Soundstr to identify music usage and negotiate a fairer license. #MusicTransparency

Written by: Brian Penick

Copyediting: Eron Bucciarelli-Tieger, Claire Muenchen

Artwork: Lauren Osinksi

Image: Paul Green Photography

31 Aug 2016

Brands, Businesses/Venues, Industry Professionals, Performing Rights, Songwriters Brian Penick 0 comment

GENERAL LICENSING INFOGRAPHIC

[vc_row][vc_column][vc_column_text]Editor’s Note: This infographic is intended to visualize the world of General Licensing and how proposed changes could affect songwriters and music licensees. For more information, please check out the proposed SXSW 2017 Panel, “General Licensing: Where Are My Royalties?” (Votes are also encouraged; voting ends 9/2/16.)[/vc_column_text][vc_separator][vc_custom_heading text=”SHARING:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1473699143412{padding-top: 10px !important;}”]We encourage you to share this infographic image or download a printable PDF (with links), along with the hashtag #MusicTransparency on Facebook, Twitter and beyond. We kindly ask that you use it in its entirety and do not edit in any way. Thank you for respecting our work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”75918″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][thememove_button open_new_tab=”1″ text=”Download Image” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr-General-Licensing-Infographic.png” icon=”vc_icon_element-icon fa fa-file-image-o”][thememove_button open_new_tab=”1″ text=”Download the PDF” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr-General-Licensing-Infographic.pdf” icon=”vc_icon_element-icon fa fa-file-pdf-o”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”CREATORS:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1469753639445{padding-top: 10px !important;}”]Soundstr uses recognition technology to identify real world music usage and offers new advertising opportunities for businesses and songwriters. This transparency offers businesses a way to negotiate PRO license fees based on actual music usage, and songwriters a way to earn royalties when their music is used in the real world. Soundstr is a venture-backed startup, founded by songwriters and leverages best-in-class recognition technology by Gracenote (Tribune). Click here to learn more about Soundstr.[/vc_column_text][vc_text_separator title=”SOURCES” i_icon_fontawesome=”fa fa-link” i_size=”sm” add_icon=”true”][vc_column_text]

#1 (1/2): “Research Confirms: Music Builds Business” SOCAN. May 6, 2014: https://www.socan.ca/news/research-confirms-music-builds-business

#1 (2/2): Lubin, Gus “8 Amazing Effects Background Music Has on Sales” Business Insider. July 21, 2011: http://www.businessinsider.com/effects-of-music-on-sales-2011-7

#2: “CISAQ Global Collections Report 2015 (for 2014 Data)” CISAQ: http://www.cisac.org/Media/Studies-and-Reports/Publications/CISAC-GCR2015_EN

#3: Gisselberg, Tonya “DMX Case Forces ASCAP and BMI to Adjust Rates to Account for DMX’s Direct Licenses with Composers and Publishers” Seattle Copyright Watch. June 21, 2012: http://www.seattlecopyrightwatch.com/copyright/public-performance-right/dmx-cases-force-ascap-and-bmi-to-adjust-rates-to-account-for-dmxs-direct-licenses-with-composers-and/

#4: There are some exceptions, like when a performing artist submits a setlist to a PRO through ASCAP, OnStage or BMI Live. SESAC uses Pollstar data (which only tracks the top concerts). GMR allows for private setlist submission for artists on their roster. Multiple sources:

#5: Howard, George “From Modeling to Measuring: A Blockchain Solution for Music At Political Events” Forbes. July 27, 2016: http://www.forbes.com/sites/georgehoward/2016/07/27/from-modeling-to-measuring-a-blockchain-solution-for-music-at-political-events/#263f64ab425f

#6 (1/2): “BMI Reports Record-Breaking Revenue of Over $1 Billion” BMI. September 10, 2015: http://www.bmi.com/press/entry/572180

#6 (2/2): Christman, Ed “ASCAP Report $1 Billion in Revenue, Again” Billboard. April 28, 2016: http://www.billboard.com/articles/news/7348576/ascap-reports-1-billion-revenue

#7: Assumes background providers pay $50 per location per year to each ASCAP and BMI. This is higher than adjudicated rates to account for unaccounted variables in the estimated breakdown.
- Gisselberg, Tonya “DMX Case Forces ASCAP and BMI to Adjust Rates to Account for DMX’s Direct Licenses with Composers and Publishers” Seattle Copyright Watch. June 21, 2012: http://www.seattlecopyrightwatch.com/copyright/public-performance-right/dmx-cases-force-ascap-and-bmi-to-adjust-rates-to-account-for-dmxs-direct-licenses-with-composers-and/
- Breakdown assumes 50,000 locations from PlayNetwork and 400,000 US locations from Mood Media. PlayNetwork operates 110,000 locations in 110 countries. Mood Media operates 500,000 locations in 100 countries. Neither offers breakdowns by country.

#8: BMI Annual Review 2015: http://www.bmi.com/pdfs/publications/2015/BMI_Annual_Review_2015.pdf

#9: Some of these songwriters had songs on the radio during this time period and within the market. Those songs were not ones identified in the study’s test sites and therefore these songwriters would not receive compensation for the use of those specific songs.

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Penick, Brian. “5 Things Songwriters Need to Know About the Consent Decree” – Soundstr Blog, July 13, 2016 https://44.193.39.137/5-things-consent-decree/

Credits:

• Artwork: Corey Donovan & Joey Brennan

• Copy: Eron Bucciarelli-Tieger (@EronBucciarelli) & Brian Penick (@BrianPenick)

Vote for the SXSW 2017 General Licensing Panel (CLICK IMAGE)

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02 Aug 2016

Brands, Businesses/Venues, Industry Professionals, Performing Rights, Songwriters Brian Penick 3 Comments

CONSENT DECREE IMPACT INFOGRAPHIC

[vc_row][vc_column][vc_column_text]Editor’s Note: This infographic is intended to visualize the recent decisions made by the Department of Justice for the Consent Decrees. For more information on these decisions and how they could impact songwriters, please check out our post, “5 Things Songwriters Need to Know About the Consent Decree.” This post originally appears on the Soundstr Blog.

[/vc_column_text][vc_separator][vc_custom_heading text=”SHARING:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1470153276596{padding-top: 10px !important;}”]We encourage you to share this infographic image or download a printable PDF (with links), along with the hashtag #MusicTransparency on Facebook, Twitter and beyond. We kindly ask that you use it in its entirety and do not edit in any way. Thank you for respecting our work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”75905″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][thememove_button open_new_tab=”1″ text=”Download Image” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr_Consent_Decree_Infographic.png” icon=”vc_icon_element-icon fa fa-file-image-o”][thememove_button open_new_tab=”1″ text=”Download the PDF” url=”http://44.193.39.137/wp-content/uploads/2016/08/Soundstr_Consent_Decree_Infographic.pdf” icon=”vc_icon_element-icon fa fa-file-pdf-o”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”CREATORS:
” font_container=”tag:h4|text_align:left|color:%231674d1″ use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1469753639445{padding-top: 10px !important;}”]Soundstr uses recognition technology to identify real world music usage and offers new advertising opportunities for businesses and songwriters. This transparency offers businesses a way to negotiate PRO license fees based on actual music usage, and songwriters a way to earn royalties when their music is used in the real world. Soundstr is a venture-backed startup, founded by songwriters and leverages best-in-class recognition technology by Gracenote (Tribune). Click here to learn more about Soundstr.[/vc_column_text][vc_text_separator title=”SOURCES” i_icon_fontawesome=”fa fa-link” i_size=”sm” add_icon=”true”][vc_column_text]

#1: “Antitrust Consent Decree Review – ASCAP and BMI 2014,” US Department of Justice. Accessed December 16, 2015 https://www.justice.gov/atr/ascap-bmi-decree-review

#2: Christman, Ed. “Universal Music Publishing Strike Deal on BMI” – Billboard, January 22, 2015 http://www.billboard.com/biz/articles/news/publishing/5877140/universal-music-publishing-pandora-strike-deal-on-bmi

#3: Our ASCAP 2015 Annual Report. http://www.ascap.com/~/media/files/pdf/about/annual-reports/2015-annual-report.pdf

#4: BMI Annual Review 2015. http://www.bmi.com/pdfs/publications/2015/BMI_Annual_Review_2015.pdf

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Penick, Brian. “5 Things Songwriters Need to Know About the Consent Decree” – Soundstr Blog, July 13, 2016 https://44.193.39.137/5-things-consent-decree/

Credits:

• Artwork: Corey Donovan

• Copy: Eron Bucciarelli-Tieger (@EronBucciarelli) & Brian Penick (@BrianPenick)

• Layout Assistant: Claire Muenchen

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15 Jun 2016

Brands, Businesses/Venues Brian Penick 0 comment

5 REASONS WHY YOUR BRAND NEEDS MUSIC FOR MARKETING

[vc_row][vc_column][vc_column_text]Why doesn’t your business use music in your marketing?

There are a lot of myths surrounding this concept. Do you think it costs too much? Are you not sure if your customers would appreciate it? Or are you just not familiar enough with how you could use music within your marketing?

The simple truth is that music is easier to use commercially than you might think.

Music has become such a big part of our lives, with the average person listening to music 4 hours each day. Music also evokes emotional responses in listeners, which is absolutely utilized in advertising. HP used a Meghan Trainor song around a tablet advertisement, and the campaign generated a 26% increase in just 12-weeks. Now how about that bass?

If you’re not already convinced, see below for 5 reasons why your business should use music in your marketing efforts.

1. Visibility – New Fans

One of the main reasons to use music in your marketing is visibility. Solo artists and bands have fans of their own, and those fans are consumers. From small social campaigns to lifelong endorsements, marketing with music will increase your visibility.

2. Engagement/Loyalty

Music fans are loyal. From downloading music to attending live events and purchasing merchandise, fans are always consuming. They also exhibit high levels of engagement, especially on social media. Have you ever compared your social media traction to that of an artist with a similar-sized following? The difference is staggering, showcasing a reason in itself to use music in marketing.

3. Cost Effective

Yes, advertising with music will cost you something, as nothing in life is free. But what you might not consider is how scalable this cost can be, along with your options. If you want to align with an artist that’s sold millions of albums, it might cost you millions. But, local and regional artists – many of whom will become larger, successful artists – are a great alternative. Local artists on the rise have high levels of engagement and loyalty because their audience is a mix of fans and friends. Plus, the cost of aligning your brand with a local artist is much more affordable than you think. In Cincinnati, MusicLi helps businesses use local music for marketing, with song licensing starting at just a few hundred dollars.

4. Unique Use

Music in marketing can be a unique way to drive attention to your business or a specific good/service. Pairing your business with an appropriate artist can help drive interest in what you offer. Does your business sell sustainable goods or merchandise like a local Whole Foods? Many artists, from folk to indie and hip-hop, are teaching their audience about sustainability. Now imagine you are trying to market a new locally-sourced energy bar or water bottle. Why not pair with a local eco-conscious artist to offer to drive sales? This could be a free download of their new single with each sale, or a marketing video with using their song. This is just a simple example, but it could be effective in driving visibility and sales.

5. Leads to New Opportunities

The music industry is big, and growing by the day. Social media has removed almost all barriers to entry, allowing anyone to become a successful artist. This process, which used to take years of development, can happen almost overnight. This can work in a businesses favor as well. Imagine having an energy drink that uses a local hard rock artist’s music in your marketing video. Say the band shoots their own music video, and they choose to drink your product in the video. Then the video goes viral. You may decide to further your relationship with the band and sponsor which states they drink your product on stage at shows. Now their song has become a hit on the radio, and they go on a world tour. Your visibility from sponsoring the band could help grow your business into a worldwide empire. It might sound unrealistic, but it might be more probable than you think.

There are plenty of reasons why your business should consider using music in your marketing. Increased visibility from a highly engaged audience of consumers is the mecca of advertising. Using local and regional artists is a great alternative to expensive national artist campaigns. Working with emerging artists can also lead to new and exciting opportunities to grow with musicians. So the only question is – what are you waiting for?

Click below for a FREE consultation to learn how to incorporate music into your marketing.

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